We are proud to be the Official Life Insurance Partner of the AFLW

As part of our commitment to supporting women on and off the field, we’re excited to announce our three-year partnership with the AFLW as the Official Life Insurance Partner. In addition to this, we are also delighted to partner with three clubs: Sydney Swans, GWS Giants and Hawthorn Hawks.

We believe that there is no sport more uniquely Australian than the AFL, and more in line with This Australian Life. Helping is at the heart of our purpose, what we do for our customers, partners and the broader Australian community, and helping where we can, to build inclusive communities that enable everyone to reach their full potential.

We look forward to our partnership with the AFLW and encouraging and empowering women in sport.

TAL Assister Program

We’re also excited to launch a new way for you to cheer on your favourite AFLW players through our TAL Assister Program—part of our commitment to helping female athletes play on.

Through the TAL Assister Program we will facilitate powerful messages of support and encouragement for AFLW players, with some being printed directly onto their support tape to provide motivation and build connection between clubs and supporters.

How you can get involved

• Post your message of support and encouragement to an AFLW athlete on the TAL Assister Program website. The most powerful messages may be printed directly onto their support tape to provide encouragement and motivation and may also be used in our campaigns.

• Keep an eye out for your messages on Channel 7 during the AFLW season, so stay tuned if you're watching the games from home.

To learn more about the TAL Assister Program and to submit messages of support for AFLW footballers during the 2023 NAB AFLW Season, visit www.tal.com.au/assister.